Growing Into Something New
- morgan03815
- Dec 1
- 2 min read
If you read our October newsletter, you may remember we hinted at some exciting upcoming changes. After months of behind-the-scenes work, we’re ready to share some big news—we’re rebranding!
As the business has been growing and changing, we’ve felt the need for a new name and brand identity. So, Overman Bookkeeping will now be doing business as Grace & Growth Financial Services.
Why?
The initial catalyst for this change came due to the potential for expanded service offerings. Morgan, who joined the team in mid-2024, has thus far been supporting the business through administrative tasks, marketing and communication (our social media, newsletters, and articles), and some bookkeeping projects. However, earlier this year, Morgan decided to pursue a new venture—financial coaching—and because she was planning on offering financial coaching under the Overman Bookkeeping umbrella, we decided to rebrand to a more inclusive name that communicates that our business is not solely focused on accounting and bookkeeping anymore. As we brainstormed potential names, we felt that “Grace & Growth” captured our values, and “Financial Services” captured our expanded services list.
What’s Changing?
We will now be doing business as Grace & Growth Financial Services. We’ve decided to update our visual brand, logo, and website as well. We’re also excited to share that in addition to our accounting and bookkeeping service offerings, we will now be offering financial coaching services for individuals and couples.
What’s Not Changing?
Despite the name change, the same team that brings you trusted service and genuine care is still here. We will still be offering the same accounting and bookkeeping services that we have been providing, and our commitment to clear communication and expert, personalized support remains unchanged.
What to Expect
Our new website is currently in development, and we will share the new website address with you all once it is finished! We will also begin sharing our new email addresses with you soon. These changes will be taking place in the next few weeks and continue through early next year.
In conclusion, we are excited to share our new brand and look with you all. We are so grateful for all of our clients, followers, readers, and general supporters for our business thus far. As we look ahead, we can’t wait to share the full Grace & Growth brand with you soon.
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